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Sid Sloane says we are all “millionaires”

Written by Amina Hatia RM
Medically reviewed by Marley Hall BA RM Diphe
July 14, 2016

Sid Sloane bounced onto the stage to open up the UK’s National What’s On 4 Junior Awards for the most outstanding activity providers for children that took place at Chessington World of Adventures!

To quote Sid!

We are all “millionaires”

Now Sid wasn’t referring to our financial positions, but sharing in his own wonderful way, that everyone at the awards was a “millionaire”, by our actions, our behaviour and our passion for supporting other mums and dads, carers and of course the children in providing the best activities across the UK.

What's On 4 Awards with Sid Sloane

The National What’s On 4 Junior Awards with Headline Sponsor Insure With Max welcomed nearly 200 excited finalists, judges and VIPs including Sid Sloane as seen on CBeebies and ‘The Scheme’ – described as the UK’s hottest new band!

With a record number of nominations from the UK’s parents and carers and the highest number of total votes ever received (nearly 115,000) these pioneering awards celebrated the UK’s best activities, classes, people and places for children, as nominated and voted for by the experts – parents, carers and parents-to-be. Bigger than ever for 2016, there were 23 different categories ranging from ‘Most Outstanding Baby and Toddler Group’ to the NEW highly esteemed and much sought-after ‘Industry Champion of the Year’ title.

What's On 4 Awards

The Winners and Highly Commended included national names such as Baby Sensory, Hartbeeps and Water Babies alongside a wealth of individual class leaders, teachers and volunteers who make such a difference to parents and young children’s lives. Parents said of some of their nominees

• ‘They give babies so much confidence and teach them much needed water safety skills in a really enjoyable environment’
• ‘Fantastic class for babies and mums alike. Caring- supportive environment- made some friends for life. Best thing I did with my baby!’
• ‘She made such a difference to our lives!’
• ‘It is amazing to see her skills and confidence grow at such a young age’

What's On 4 Awards

Attendees were treated to an Opening Keynote Address by the wonderful Sid Sloane and then in a nail-biting ceremony, 70 finalists, 23 winners, 3 Special Awards for Community Groups & Volunteers and 1 international winner were announced. The celebrations then carried on into the night as What’s On 4 celebrated 10 years of helping parents find the right activities for their little ones and a decade of hosting these very special awards at what has become ‘the Industry Event of the Year’.

Along with an unforgettable evening of fun, celebration and fizz, VIP guests were then treated to a live performance by ‘The Scheme’, just back from LA having put the finishing touches to their debut album & performing live to an audience of millions on Fox News. These talented musicians attribute much of their success to the teachers and class leaders who nurtured and developed their skills from an early age and were a fabulous finale to an awe-inspiring day!

What's On 4 Awards with The Scheme

‘InsureWithMax are delighted to be Headline Sponsor of the 2016 What’s On 4 Junior Awards, helping to protect your family’s financial future’

See here for more photos and all the winners and highly commendeds!

Further sponsors included –
• NowBaby
• Konfidence
• Morton Michel
• The Creation Station
• Owow Chocolates
• Suzanne Dibble – The Small Business Law Expert
• Mess Around
• Little Bird
• Sprinkled Magic
• Miglio
• Amanda’s Action Club
• Hartbeeps
• The Children’s Activities Association
• ClaritaCo Media
• First Stop

What's On 4 Awards 10th Birthday Celebrations

Full information on the awards and finalists can be seen here
For more on Headline Sponsor Insure With Max see
For more on Sid Sloane and Root4Kids Theatre Ltd please visit
For more on The Scheme see here –
For more on Chessington World of Adventures Resort see here